B r i e f:

Get exhausted and sleep-deprived canadians

Who think good sleep has to break the bank

To believe in affordable and practical ikea solutions

By gamifying their buying process with a sleep quiz & prize giveaway

boost your snooze iq
THE QUIZ

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boost your snooze iq
THE RESULTS

44,995

Total contest entries

Over the span of 7 days we had…

25,000

Contest entries in the first 24h

527

People join the IKEA Family membership

952,044

Social impressions

And over 5 Million in direct and assisted revenue.

Additional work
Ikea family e-news

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Let’s talk

rwest.suwadi@gmail.com